Fashion Fair Cosmetics, the largest black-owned cosmetics company in the world, has launched their first ever dedicated UK website: www.fashionfair.co.uk
Fashion Fair Cosmetics – Great new website features
The site showcases their full range of beauty and skincare products, including the Pearly Paprika Beauty Blush (RRP £18), winner of the Best Blusher for Dark Skin at the Best Beauty By Stylist 2017 awards and their Lace Lipstick (RRP £16), which was named one of the best nude lipsticks for dark skin on vogue.co.uk. The new Rhapsody Collection, comprising two semi matte lipsticks: Swoon and Felicity (RRP £16), two crème Lipsticks Spicy Plum and Catfight (both RRP £16), high shine Lip Lacquer, Brilliance (RRP £16)and richly pigmented blush: Fervor (RRP £18) are highlighted prominently. Plus, the brand’s extensive line of foundations, featuring the hero Fast Finish Foundation Stick (RRP £26), which is available in 18 different shades to cater for all women of colour, is also now available to purchase online.
As well as revamped imagery, other exciting features on the website include:
- Offers & Exclusives: Save money with offers and stay ahead of the crowd by snapping up products that are only available online.
- Store Finder: Need advice on the perfect foundation shade to suit your skin tone? Fancy a makeover for that party on Saturday night? Use the store finder to locate your nearest Fashion Fair Counter and book a one-to-one with their make-up specialists. https://www.fashionfair.co.uk/store-finder
- Top Tips: Check out fresh content and interviews, plus get exclusivetop tips from celebrity make-up artist Pauline Briscoe, who has worked her magic on stars including Kelly Rowland and Serena Williams (http://www.fashionfair-blog.co.uk/interview-with-celebrity-makeup-artist-pauline-briscoe/).
- Black History: Read about the incredible heritage of the brand and watch a fascinating 5 minute documentary on the vision of trailblazing businesswoman Eunice W. Johnson, who defied the odds to create Fashion Fair: the first cosmetics line for black women in 1973. http://www.fashionfair-blog.co.uk/black-is-beautiful/
- Professional Support: MUA? Sign up for the Pro Artist Program and buy all your favourite Fashion Fair Cosmetics at a reduced rate, plus attend VIP masterclasses and special events. https://www.fashionfair.co.uk//learn-more/pro-artist-program.html
Coming soon – book an appointment’ feature
What’s more, the brand plans to expand the website in 2018 to include a ‘book an appointment’ feature, allowing you to sign up for make-up masterclasses and book personalised services in store.
Ariel Roberts, President & General Manager of Fashion Fair Cosmetics Europe, Middle East and Africa is thrilled with the new site:
“We’re incredibly excited to have launched a dedicated website here in the UK. Now our customers can access their favourite products with a click of a button as soon as 24-48 hours. We listened carefully to our loyal British customers’ needs and as well as including the full spectrum of our products, we worked hard to create a site that is clean, easy to navigate and features fresh content, whilst still paying homage to our brand’s rich history. We’re confident that we’ve achieved those goals, but we’re not resting on our laurels. We’ll keep building on the site and are committed to continuing to provide exquisite products, which will enhance the natural beauty of our customers and empower them to be unapologetically bold and unabashedly beautiful.”
– ends – For further information or samples, please contact Sharleen, Mary-Ellen or Lauryn at the Fashion Fair Cosmetics Press Office . Tel: 020 7407 7672 Mobile: 07956 912 270 Email: email@example.com Instagram/Twitter: @FashionFairUK
Notes to editor:
Fashion Fair Cosmetics International, which is the largest black-owned cosmetics company in the world, was founded in 1973 by Eunice W. Johnson – creator of the much-celebrated Ebony Fashion Fair Show.
After observing the runway models were mixing their foundations to match their skin tone, Johnson dreamt of a nationally marketed cosmetics line for black women and initially brought the idea to major cosmetic companies.
Despite their lack of interest and insight into the opportunity, the pioneering businesswoman was undeterred. Alongside her late husband John H. Johnson, publisher of Ebony and Jet magazine, she leveraged their power and successfully launched a cosmetics line for women of colour, naming it after the fashion shows that had inspired the confidence of a community.
Fashion Fair Cosmetics became the go-to beauty brand for supermodels and celebrities alike. Diana Ross, Pat Cleveland, Beverly Johnson, Pam Grier, Grace Jones, Aretha Franklin all favoured the brand.
Fashion Fair Cosmetics not only pioneered the beauty industry in terms of products specifically for women of colour but also in marketing, becoming the first beauty brand to feature women of colour models in visuals at major department stores.
As well as bringing a world of glamour to African Americans in over 170 cities nationwide, during the Ebony Fashion Fair Show’s 51 year history, it raised over $55 million dollars for black charities, scholarships and organizations.
Today, the iconic brand can be found in the finest stores across the United States, Canada, United Kingdom, Kuwait, Nigeria, South Africa and the Caribbean as well as on the new European website servicing 26 European countries.
Expansion in the Middle East and Africa as well as an e-commerce site for both regions are also planned for 2018.