Whether you run a large business or you’re a solo entrepreneur, you need to get your name out there if you want to win clients. In an increasingly competitive business landscape, brand awareness is crucial for success. Brand awareness helps potential customers recognise and remember your business, and therefore makes them more likely to deal with you in future.
If you’re just starting out, promoting your business without spending thousands of pounds on marketing can seem like an insurmountable challenge. However, there are several highly effective ways to create brand awareness without breaking the bank.
When you first start your own website, it can sometimes feel as if you’re talking to yourself. Building up web traffic takes time, but one effective way to give it an instant boost is to guest blog on an already-established site. All it takes is a few minutes of searching to find influencers relevant to your industry and reach out to them. Create some high-quality content that links back to your website, and you will become instantly more memorable. To get you started, here is a list of some of the top black female influencers in the UK.
Attend industry events
Events are not only a great way to display your brand with a custom exhibition stand, but they present a brilliant opportunity to network with like-minded people. The more people in your industry you get to know, the more you open yourself up to potential business opportunities, job offers and prospective clients.
Use social media
There’s no need to tell you that social media will help you promote your business, but you must use it correctly. Make sure you focus on the social platforms that your target audience are most likely to be using. A more professional, business-minded audience could be found on LinkedIn, whereas a consumer audience may be hanging out on Instagram, Facebook or even TikTok. Share content that is relevant, informative and entertaining without being too self=promotional.
Launch a PR campaign
Does your brand have a unique story? Perhaps a personal tale behind why you set up your business or a groundbreaking never-before-seen product? Press coverage, if you can get it, is like free advertising. It lets you get your name out to potentially thousands of people. Not only that, but news media also has a level of credibility that an unknown business owner will struggle to get on their own. Contact local or even national press if you feel you may be able to get some PR.
One way to leave a lasting impression in people’s minds is to give away branded merchandise. Offering customers or event attendees a branded pen or mug will put your name in their mind for a long time to come. And the more creative and useful you can be with your merchandise, the more likely they are to remember you. What about a branded speaker, USB flash drive or reusable travel mug, to name a few examples?
Boosting your brand awareness is all about being unique and distinctive, while always being true to your brand identity. Providing a first-rate service to your clients is imperative, as you will be able to enjoy the benefits of customer retention, testimonials and in the best case, client referrals.