What to think about when redesigning your website
Redesigning your website is often a big step to take. Your customers might be used to the website you have, but you could also find that your current website isn’t working for you. It’s important to keep your website up to date and, if you’re not careful, it could end up looking outdated sooner than you think. Most of the time, you can keep your site up-to-date by making regular changes. But sometimes you might need to give your website a complete overhaul and redesign it to match your goals. If you’re thinking of redesigning your website, here’s what you need to consider.
Consider your website brand and goals
One of the main reasons you might want to redesign your website is that the current site no longer matches your brand and your goals for your business. You might feel that your brand has gone in a different direction or you need to rebrand to reflect what you want it to be. When you’re planning the redesign of your site, you should make sure that you have defined your goals and that you know what you want your brand to represent. Consider your brand values, as well as the visual branding elements for your new site.
Think about SEO
Search engine optimization will be one of the most important things to consider for your website redesign. If you’re keeping your existing site by changing its design, you may want to preserve any search engine-optimized pages so that you don’t have to start from scratch. Of course, you can still redesign them visually, but you will want to keep things like metadata and content. If you’re going to move any of your pages to a new URL, make sure you set up the proper redirects so that any traffic goes to the new pages and isn’t lost.
Get professional help
It’s always helpful to get professional help when redesigning a website. You might have some web design skills, but working with professionals can mean you get better results. Look for WordPress website designers if you’re using the CMS to create your website. You want to have people who know WordPress inside and out so that they are familiar with themes, plugins, and other essential elements. Your website designer should help you to create a plan for your website redesign and get your approval, keeping you in the loop while they’re working on your site.
Look at your competition
Knowing what your competitors are doing will help you to design a website that appeals to your audience. It gives you an indication of whether you’re keeping up with the industry and what your customers want. It also helps you to differentiate your brand from your competitors. When you can see what they’re doing with their websites, you can decide what you also want to do and what you want to do differently to help your brand stand out.
Redesigning your website might be necessary, but it’s important to get it right. Create a solid strategy before you start designing.
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