Breaking down website concepts: Why they’re so important

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Building a website is incredibly easy these days. There are so many fantastic website builders out there that you could make something in just a few hours if you have a guide to follow. However, putting together a coherent website with smooth navigation and great content to attract people is a completely different story. Quality and planning really show when you’re looking to squeeze out as much performance from your website as possible.

This is why it’s important to not just utilize but to understand certain website concepts that will help you take it to the next level.

Search engine optimization

Search engine optimization (SEO) is an important component of your website that helps it draw in larger audiences by placing you higher on search results. For example, if your website is optimized for the terms “modern fashion” then you’ll be shown closer to the top of a search page. However, it’s much more complicated than just throwing keywords into your content and hoping to reach that coveted number one spot.

Good SEO relies on a number of different things. For starters, it’s important to use multiple different keywords to ensure that your content appeals to a wide variety of audiences and the potential terms they might search. You also need to make sure that the content actually provides value by educating the reader or showing them something interesting. There are also concepts such as technical SEO that are important to understand as they ensure that your content can be found on a variety of different devices.

There are many battle-tested SEO strategies that can work for your business, but there is a little bit of trial and error involved when you first start out. This can be made a lot easier with the help of a content writer, but it also helps to understand who your audience is. So to put it simply; SEO is all about creating and optimizing your content through the use of strategies like keyword placement and website design to make it more appealing to both search engines and people.

Website navigation

The next concept is often underrated when it comes to creating a great user experience; website navigation. Far too many business owners underestimate the importance of website navigation because they’re usually the ones that make the website. This means that they know almost everything about the website and where to find certain things. But if you link the website to someone else, there’s no guarantee that they’ll know exactly where everything is.

One of the best strategies for improving your website is to make it more accessible. Menus should be easy to see and click on, content should be sorted into intuitive categories, and there should be no complications in finding basic information like contact details. This may sound simple at first, but you’d be surprised at how cluttered your website can get once you add more content to it.

In short, make sure you test your website with lots of different people that haven’t used it before. Get feedback on how user-friendly it is and implement changes to make it simple to use.

What’s your tips for success? Leave a comment below:

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