Becoming an expert in your field is what everyone dreams of. Being the person who others come to for advice, support, and work is such an achievement for any person. Particularly for black women, who often have doors slammed in their faces for jobs they might be perfectly qualified for, reaching expert status is a wonderful, beautiful thing. It takes many years to achieve, and once you are at the top of your game, you want everyone to know!
Promoting yourself online is never easy. Social media is somewhat of a minefield: too much promotion and people accuse you of being self-centered; not enough, and your brand fades away and is forgotten. Promoting your business to the right audiences, reaching your targets effectively, is challenging too. With a heavily saturated online market, it’s almost impossible to stand out from the crowd.
Outsourcing your promotion
Promoting yourself without the right knowledge can actually damage you and your business. If you work in law, journalism, or publishing, your image is crucial to your practice. Elite Lawyer Management is one example of a specialist agency who can promote your work in the most knowledgeable way. Outsourcing your promotion might seem counterintuitive – you know your company best, right? – but in actual fact, a fresh pair of eyes can do wonders for your development. Being a business owner or company leader doesn’t always mean taking charge. Outsourcing your promotion allows the experts in that field to do their thing, and you know you’re in good hands. The best leaders are, when the time is right, willing to follow.
Get social media savvy
Social media isn’t just an option nowadays. If you or your business aren’t on it, you might as well not bother. Everyone and their mother is on Instagram, Facebook, Twitter, Linkedin, Tiktok… You name it. But if you’re not a fan of social media on a personal level, using it for your business purposes can be really tricky. You want to be on social media, but if you’re not using it effectively, you might be wasting your time.
One way to understand how to use social media for more effective promotion is to look at tutorials. Taking the time to understand how algorithms, SEO and online ads work, will benefit you hugely in your social media posting. Playing the right game, whether it’s using the right hashtags, posting at the peak time of day, or the regularity of your social media use, will reward you greatly.
Another fantastic way to use social media to promote your expertise is to use it as an interactive platform. Using the messaging tools or replying to comments on your posts, allows you to engage directly with potential customers or clients. Being viewed as an approachable figure in whatever field you work in is only going to benefit you. Offering a hand of solidarity to those who need your help, not just professionally but personally, is one of the best ways to get across your ethos and your message.
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